Story, Format and Voice in commercial executions


Kemmler-Kemmler #WEARSHOES campaign for Zign

I worked with Kemmler-Kemmler (Berlin) on copy for their campaign for Zalando’s shoe sub-brand, Zign, which was turned into an outdoor campaign across Germany and other territories. The gallery below shows some of the claims I wrote accompanying photography by Jamie Morgan and styling by Tamara Rothstein. Subsequently, the agency called me and said they were looking for a boxing commentator for an event they were putting on for Zign and the fashion press at the ISYGYM Boxing club on Potsdamer Strasse in Berlin, where fighters would go toe-to-toe in the golden ring wearing Zign shoes. Would I be interested in compering?
YES. Why not.
I helped write the script for the evening and did a Harry Carpenter impression. The  event was a big success and a lot of fun. The gallery below shows the campaign plus a few shots of the Fight Night (that's me with the microphone). Maxime Ballesteros took the event photos (2014).


Velo London fanzine for Oakley/Rouleur R13

Conceiving and editing a fanzine-style publication on the cycling lifestyle for Oakley's “In Residence" pop-up bike cafe on Exmouth Market, London. Editorial direction, project leadership and final production.

With Rouleur/R13, 2015, 

 

24: Audi at Le Mans

A coffee-table book for Audi’s VIP clientele looking in depth and in detail at 24 stories of engineering excellence in the annual 24 Du Mans race. Researcher, writer and special consultant.

With BBH London, 2010.

 

Mercedes-Benz: The Search

Multi-page, multi-issue, cross-media execution putting Mercedes-Benz cars to use in an European adventure to discover the best new talent in fashion and art. 

Concept and execution, Sleek, 2013.

 

Mini/Matter Magazine: Another Day, Another Adventure

Authoring a 12-day road trip using the MINI Countryman from Munich to Istanbul through Eastern Europe.

For Mini/karlssonwilker/Matter magazine, 2011

 

Woodford Reserve/Esquire: In Search Of The Great American Cocktail

Authoring  a multi-city expedition to discover the greatest American cocktail, the people who make them and the places in which they are enjoyed.

For Woodford Reserve/British Esquire, 2012.

 

Grolsch: How To Be Abducted By Aliens

Supporting print booklet and PR campaign for Grolsch’s “Alien” TV ad. Concept and execution. 


For Not Actual Size, 2006.