New Work: Velo London for Oakley/Rouleur R13

I worked with Bruce Sandell at R13, the bespoke content grupetto of Rouleur magazine, to conceive and edit this attractive fanzine-style publication, Velo London, to support Oakley's new cycle cafe which launched on Exmouth Market earlier this summer. Oakley are doing a series of worldwide pop-ups this year, and this one was focused on the bike boom in the British capital. The photography in the mag was done by Michael Blann, art direction by Rouleur's Rob Johnston, and it features submissions by rouleurs Simon Mills, The Ride's Philip Diprose, Jack Thurston, Tao Geoghegan Hart and Paul Maunder, and features Ned Boulting, Matt Barbett and Wiesia Kuczaj, plus some thought-provoking text on London's cobbles, the revenge of hi-viz and gameified cycling. Grab a copy.