Kemmler-Kemmler #WEARSHOES campaign for Zign

I worked with Kemmler-Kemmler (Berlin) on copy for their campaign for Zalando’s shoe sub-brand, Zign, which was turned into an outdoor campaign across Germany and other territories. The gallery below shows some of the claims I wrote accompanying photography by Jamie Morgan and styling by Tamara Rothstein. Subsequently, the agency called me and said they were looking for a boxing commentator for an event they were putting on for Zign and the fashion press at the ISYGYM Boxing club on Potsdamer Strasse in Berlin, where fighters would go toe-to-toe in the golden ring wearing Zign shoes. Would I be interested in compering?


I helped write the script for the evening and did a Harry Carpenter impression. The  event was a big success and a lot of fun. The gallery below shows the campaign plus a few shots of the Fight Night (that's me with the microphone). Maxime Ballesteros took the event photos.